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Don’t
ignore an employer’s signal that they are considering medical vending or
even worse, an employer’s request for medical vending. They
understand the value of providing over-the-counter (OTC) medications for
employees but are tired of paying for abuse of that privilege as employees
take handfuls of OTCs home to their families and neighbors. Others
want to avoid a perceived liability. With or without you the
customer is likely to move ahead and you need to decide if the account is
worth your time even with reduced OTC sales. Reduced OTC sales are
better than no OTC sales and a savvy distributor will recognize and
opening to make other sales to a customer who wants their expenditures to
be meaningful.
How should
medical vending be offered? An employer may think medical vending is
as profitable as other types of vending. It isn’t because it is
used on an “as needed” basis rather than on an “impulse” basis.
The employer may also think that employees will pay for the same amount of
medications they have been taking with free access. They won’t.
It may be necessary to explain this to the employer before or while
discussing the following options:
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1. |
The
customer is willing to purchase, install, and service the machine. |
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2. |
The
customer is willing to purchase the machine with the distributor
installs and services the machine. |
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3. |
The
customer is willing to purchase the machine with the distributor
installing and servicing the machine for a monthly service fee. |
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4. |
The
distributor purchases, installs and services the machine. |
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5. |
The
distributor purchases, installs and services the machine for a
monthly service fee |
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6.
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Contact VSM Marketing to see if there is a vend operator in your
customer’s area who is willing to purchase, install and service a
Fast-Aid Center for a monthly service fee.
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It may be
worth it to you just to buy, install and service a Fast-Aid Center as part
of maintaining good customer relations. However, any of the other
options are equally viable because of the high value of medical vending
and the positive affect it will have on your customer’s bottom line.
If
employees are abusing free access to OTC medications a Fast-Aid Center
will give your customer calculable cost-cutting relief. You will
gain your customer’s appreciation and close the door to the competition.
You might even consider offering the benefits of medical vending to win
your competitor’s accounts.
If
healthcare professionals (or any other employees) are handing out OTC
medications a Fast-Aid Center will free that time to spend on more
productive duties while maintaining the well known benefits of OTC
medications in the workplace. For instance, an American Association
of Occupational Health Nurse’s Journal states, “Occupational health
nurses are influential health care professionals responsible for the
promotion, protection, and restoration of worker’s health”. When
nurses have more time to spend on these priorities the employer will
benefit as the health and safety of all employees improves to increase
their productivity to make the company more profitable. The health
and safety distributor may realize an increase in OTC sales as well from
employees who have avoided OTC medications but now find a Fast-Aid Center
more convenient or less intimidating than a trip to the health department.
If OTC
medications are not available to all shifts or are not available at all it
is a win-win situation for you and the employer. A Fast-Aid Center
gives employers controlled access to OTC medications on the third shift or
may provide an answer to cost and liability concerns that prevent
employers from supplying OTC medications at all. In both instances,
the health and safety distributor gains new OTC medication sales.
Don’t create a new problem
for yourself or your customer by offering an unreliable machine if medical
vending is the answer to keeping current customers satisfied, creating new
sales or winning new accounts. Fast-Aid Centers are designed to
offer maximum reliability, versatility, durability and security as the
“Competitor Analysis and Comparison” chart on this site shows.
We hope you will take the time to read it. In any case, please
contact us if we can answer any questions or be of further service.
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